7 Remarketing Ads Examples to Re-Engage Customers in 2025

Imagine a customer visits your website, browses a few products, but leaves without making a purchase. Are they lost forever? Not with a sharp remarketing strategy. Remarketing, also known as retargeting, is a powerful advertising tactic that allows you to reconnect with previous website visitors across different platforms like Google and Meta. It's your opportunity to deliver a second, more personalised message to an already warm audience, reminding them of what they liked and nudging them toward conversion.

This guide moves beyond theory to showcase 7 real-world remarketing ads examples. We provide a deep strategic analysis of what makes each campaign successful, from the creative choices to the precise audience targeting. You'll gain specific, tactical insights that are both replicable and effective for boosting your own conversions.

For each example from leading brands and agencies like Amazon Advertising and WordStream, we've included screenshots and direct links where available. We'll break down the strategic thinking behind each ad and provide actionable takeaways you can apply to your own campaigns immediately. Whether you're an e-commerce retailer looking to boost sales or a B2B company aiming to generate qualified leads, these examples will provide a clear blueprint for turning curious visitors into loyal customers.

1. Directive Consulting

Directive Consulting offers an excellent starting point for marketers looking to understand the fundamentals of high-performing remarketing campaigns. Their blog post, "5 Inspiring Remarketing Ad Examples," serves as a concise yet powerful educational resource, breaking down strategies from major brands like Booking.com and Bluehost into digestible, actionable insights. It’s an ideal read for those new to the concept or teams needing a quick refresher on foundational tactics.

What makes this resource stand out is its clarity and focus on replicable strategies. Instead of just showing the ads, the article analyses why they work, offering a behind-the-scenes look at the psychology and strategy involved. This approach demystifies what can often seem like a complex advertising channel.

Strategic Insights & Key Takeaways

Directive Consulting organises its analysis to give marketers clear, strategic guidance. They explain how each of the remarketing ads examples successfully targets users at different stages of the buyer's journey.

• For Beginners: The explanations are straightforward, avoiding overly technical jargon. This makes it a perfect entry-level guide for small business owners or junior marketers.
• Actionable Advice: Each case study concludes with practical takeaways you can immediately apply to your own campaigns, such as using dynamic ads to show previously viewed products.
• Visual Learning: The inclusion of ad visuals alongside the analysis helps to contextualise the strategies discussed, making the lessons more memorable and easier to understand.

Access and Usability

Access to this valuable content is completely free, with no paywall or sign-up required. The website itself is well-designed and user-friendly, ensuring a smooth reading experience. While the post only covers five examples, the depth of analysis for each one provides more value than many longer, more superficial lists. For anyone searching for foundational remarketing ads examples with clear, strategic breakdowns, this is a must-read.

Website: Directive Consulting – Remarketing Ad Examples

2. Incisive Edge

For marketers who understand that design can make or break a campaign, Incisive Edge offers a masterclass in visual persuasion. Their article, "8 of the Best Remarketing Banner Examples," shifts the focus from purely technical strategy to the creative elements that capture attention and drive clicks. It showcases excellent remarketing ads examples from global brands like Nike, Spotify, and Asana, making it a brilliant resource for designers and marketers alike.

What sets this resource apart is its granular analysis of design principles and messaging. Incisive Edge goes beyond simply displaying the ads; it meticulously breaks down the why behind the visual choices, exploring how colour psychology, typography, and imagery work together to create a compelling and effective retargeting experience.

Strategic Insights & Key Takeaways

Incisive Edge organises its content to provide clear, design-centric guidance for creating high-impact remarketing banners. The analysis bridges the gap between creative execution and strategic marketing goals, offering valuable lessons for any team.

• Focus on Visuals: The post is a goldmine for understanding how to use high-quality imagery, strong branding, and clear calls-to-action to re-engage users effectively.
• Diverse Industry Examples: By featuring brands from SaaS (Asana) to streaming (Spotify) and e-commerce (Nike), it demonstrates how core design principles can be adapted across different sectors.
• Messaging Breakdown: Each example includes an analysis of its copy, highlighting how concise and compelling messaging complements the visual design to reinforce the value proposition.

Access and Usability

This insightful article is available for free on the Incisive Edge blog, with no registration needed to access the content. The layout is clean and image-heavy, allowing the examples to take centre stage. While the post focuses more on creative execution than campaign performance metrics, its strength lies in providing actionable design inspiration. For marketers and designers seeking to elevate the creative quality of their remarketing ads examples, this is an invaluable reference.

Website: Incisive Edge – Best Remarketing Banner Examples

3. WordStream

For marketers who appreciate a data-driven approach, WordStream’s blog post, "8 of the Best Remarketing Ads We've Ever Seen," is a foundational resource. It delves into a curated selection of campaigns, offering well-researched breakdowns of why each ad is effective. This article is particularly valuable for its focus on the synergy between targeting, messaging, and creative execution.

What sets WordStream’s analysis apart is its practical applicability. The content moves beyond simple showcases and provides comprehensive insights into the underlying mechanics of successful campaigns. It explains not just what the brands did, but how marketers can replicate those strategies, making it a powerful tool for campaign optimisation.

Strategic Insights & Key Takeaways

WordStream has organised its examples to highlight specific, actionable tactics that drive results. The article explains how different remarketing ads examples leverage audience segmentation and compelling copy to re-engage potential customers effectively.

• Comprehensive Breakdowns: Each example comes with a detailed analysis of its targeting, messaging, and design, offering a holistic view of the campaign's strategy.
• Actionable Tips: The post is filled with practical tips for implementation, such as using custom audiences for hyper-targeted messaging and timing your ads for maximum impact. A key part of this is ensuring you have solid tracking in place; you can learn more about setting up conversion tracking on WordStream's preferred platform.
• Diverse Examples: The selection covers various industries and platforms, giving readers a broad perspective on how remarketing can be adapted to different business models and marketing goals.

Access and Usability

The article is available for free on the WordStream blog, with no registration or paywall blocking access. The website provides a clean and intuitive user experience, making the content easy to navigate and absorb. While some of the featured ads might be a few years old, the strategic principles behind them remain timeless and highly relevant. For marketers looking for a resource that connects the dots between great remarketing ads examples and real-world implementation, WordStream’s post is an excellent choice.

Website: WordStream – Best Remarketing Ads

4. WebFX

For marketers looking to inject more creativity into their campaigns, WebFX’s breakdown of nine remarketing examples is an invaluable resource. The article moves beyond standard product-focused ads to explore creative and engaging approaches from a diverse range of industries, including everything from outdoor apparel to software. It’s designed for those who understand the basics and want to elevate their strategy to skyrocket conversions.

What sets this resource apart is its focus on ingenuity. WebFX showcases how brands use humour, urgency, and clever messaging to reconnect with audiences effectively. The engaging writing style makes the analysis enjoyable to read, while the practical advice ensures you leave with fresh ideas ready for implementation. This approach makes it a standout collection of remarketing ads examples for creative inspiration.

Strategic Insights & Key Takeaways

WebFX organises its examples to provide marketers with both inspiration and actionable guidance. The article highlights how creative thinking can transform a standard remarketing campaign into a memorable brand interaction, a core principle of effective Google Ads best practices.

• Industry Variety: By featuring examples from companies like Patagonia and Mailchimp, the article demonstrates how remarketing can be adapted to almost any business model, from e-commerce to B2B services.
• Creative Angles: The analysis focuses on the creative hook of each ad, such as using customer testimonials, offering exclusive discounts, or reminding users of the problem your product solves.
• Actionable Advice: Each example is followed by a clear takeaway, giving marketers a specific strategy to test. For instance, it suggests using video remarketing to re-engage users who watched a certain percentage of a previous video.

Access and Usability

The content is available for free without any registration or paywall, making it easily accessible. The blog post is well-structured and easy to navigate, with clear headings and visuals for each example. While some of the analyses are more concise than others, the sheer variety of creative approaches provides a wealth of inspiration. For marketers seeking a fresh perspective on remarketing ads examples, WebFX offers a treasure trove of innovative ideas.

Website: WebFX – Remarketing Examples

5. Digital Agency Network

Digital Agency Network provides a sharp, curated look into effective re-engagement strategies through its post on retargeting ad examples. This resource is particularly valuable for marketers who want to understand the nuances of ad design and messaging, showcasing how visual elements and compelling copy can bring wandering customers back. It's a quick yet insightful read, perfect for teams looking to refine their creative approach to remarketing.

What sets this collection apart is its focus on the creative execution behind successful ads. Rather than just analysing the campaign strategy, the article delves into the design choices and messaging that make these remarketing ads examples so captivating. This perspective is crucial for brands aiming to create ads that not only remind but also resonate with their audience on a visual and emotional level.

Strategic Insights & Key Takeaways

Digital Agency Network organises its insights to help marketers across various industries improve their re-engagement efforts. The examples are chosen to highlight specific, replicable creative tactics that drive results.

• Focus on Re-engagement: The article zeroes in on strategies designed to win back users who have already shown interest, offering clear examples of how to tailor your message for this specific audience.
• Ad Design & Messaging: It provides valuable insights into the visual and textual components of the ads, explaining why certain colours, imagery, and calls-to-action are effective.
• Broad Industry Relevance: The chosen examples are from well-known brands in different sectors, making the takeaways applicable whether you're in e-commerce, software, or services.

Access and Usability

This content is available for free on the Digital Agency Network website, with no login or subscription needed to access the insights. The layout is clean and straightforward, making it easy to read and absorb the information quickly. While the list is concise with only five examples, the depth of creative analysis for each one offers a unique and practical perspective. For marketers searching for remarketing ads examples with a strong emphasis on design and messaging, this resource is an excellent find.

Website: Digital Agency Network – Retargeting Ad Examples

6. Simplilearn

Simplilearn’s article on effective retargeting ads is a fantastic resource for marketers who appreciate a structured, educational approach. Moving beyond simple screenshots, it delves into the strategic execution behind campaigns from well-known brands like Warby Parker and Bitdefender, making it an excellent learning tool for understanding the "how" and "why" of successful remarketing.

What sets this resource apart is its focus on the entire campaign lifecycle, from initial strategy to final execution. By presenting each example as a mini case study, Simplilearn provides a comprehensive view that is valuable for both beginners trying to grasp core concepts and experienced professionals looking for fresh perspectives on campaign structure. This makes it a go-to guide for those seeking actionable remarketing ads examples.

Strategic Insights & Key Takeaways

Simplilearn organises its content to deliver clear, strategic lessons that can be adapted to various marketing goals. The detailed breakdowns focus on the specific tactics that make each ad effective, providing a blueprint for replication.

• Detailed Case Studies: Each example is treated as a case study, exploring the brand's objective, the strategy employed, and the creative execution that brought it to life.
• Focus on Execution: The analysis highlights the practical steps involved, such as how Bitdefender uses time-sensitive offers to create urgency or how Warby Parker simplifies the buying process in its ads.
• Broad Applicability: The diverse examples, spanning from e-commerce to software, ensure that marketers from different industries can find relevant and inspiring ideas for their own campaigns.

Access and Usability

This in-depth guide is available for free on the Simplilearn website, without any registration or subscription requirements. The article is clearly written and well-structured, using visuals to support its analysis, which makes for an engaging and user-friendly experience. While the list of examples is not exhaustive, the depth provided for each one offers significant value. It’s also a great reminder that a successful remarketing campaign often benefits from a strong foundation, which includes understanding how to use negative keywords to refine your audience targeting.

Website: Simplilearn – Examples of Effective Retargeting Ads

7. Amazon Advertising

For businesses operating within the vast Amazon marketplace, understanding remarketing is not just an option, it's essential. Amazon Advertising’s own guide on the topic is an authoritative and indispensable resource, offering a masterclass in how to re-engage customers on one of the world’s largest e-commerce platforms. It defines the core concepts and provides powerful, platform-specific strategies.

What makes this resource uniquely valuable is its insider perspective. The guide explains how Amazon’s own ad products, like Sponsored Display, leverage audience signals to recapture shopper attention. It’s less about general theory and more about a practical playbook for success within the Amazon ecosystem, making it a critical read for any brand selling on the platform.

Strategic Insights & Key Takeaways

Amazon organises its content to provide a clear pathway from understanding to implementation. The guide is structured to help advertisers see exactly how the remarketing ads examples translate into tangible campaigns that drive sales on their platform.

• Platform-Specific Strategies: The advice is tailored specifically for Amazon advertisers, explaining how to use their proprietary tools to reach audiences both on and off Amazon.
• Authoritative Best Practices: Coming directly from the source, the best practices outlined are trustworthy and proven to work within Amazon's complex advertising environment.
• Comprehensive Definitions: It clarifies key terms and concepts, ensuring advertisers build their campaigns on a solid foundation of knowledge, which is crucial for maximising return on ad spend.

Access and Usability

The guide is available for free on the Amazon Advertising website, with no registration needed, providing direct access to expert-level information. The content is presented clearly and professionally, though it is naturally focused on encouraging the use of Amazon’s ad tools. While this narrows its applicability for those not on the platform, for the millions of sellers who are, this guide is one of the most relevant and powerful resources available for mastering remarketing.

Website: Amazon Advertising – A Guide to Remarketing

Remarketing Ads Examples Comparison: Top 7 Insights

Turning Examples into Action: Your Next Steps

We've journeyed through a diverse collection of high-impact remarketing ads examples, from the precision B2B targeting of Directive Consulting to the massive e-commerce scale of Amazon Advertising. Each case study reveals a core truth: the most effective remarketing is not about mere repetition, but about relevance, value, and timing. It's a strategic conversation with an audience that has already shown interest.

The examples from WordStream and WebFX demonstrate that successful campaigns are built on a foundation of granular segmentation. You cannot treat a user who read a single blog post the same way you treat someone who abandoned a full shopping cart. The key is to map the user journey and align your ad creative and offer with their specific stage of intent.

Key Strategic Takeaways

Reflecting on the examples, several core principles stand out as universally applicable for crafting campaigns that convert:

• Segmentation is Non-Negotiable: Create distinct audiences based on behaviour. Separate cart abandoners, recent visitors, past converters, and content readers to deliver hyper-relevant messaging.
• Match Intent with Your Offer: A user who viewed a pricing page is ready for a demo or a free trial offer. A blog reader, however, might respond better to a related eBook or webinar invitation. Don't rush the sale; nurture the lead.
• Creative Must Evolve: Avoid ad fatigue by rotating your creative assets. Use dynamic ads for product-specific retargeting and test different value propositions, from discounts to free shipping or social proof like testimonials.
• Leverage Platform Strengths: As we saw, LinkedIn is ideal for B2B remarketing based on job titles and company size, while Google and Facebook offer unparalleled reach for B2C and e-commerce through their vast user bases and dynamic ad capabilities.

Your Action Plan for Implementation

Translating these remarketing ads examples into your own successful campaigns requires a structured approach. Here is a simple, actionable roadmap to get you started.

1. Install Your Tracking Pixels: This is the foundational step. Ensure your Facebook Pixel, Google Ads Tag, and LinkedIn Insight Tag are correctly installed on every page of your website to start collecting audience data.
2. Define Your Core Audiences: Start simple. Create lists for "All Visitors (Last 30 Days)," "Cart Abandoners (Last 7 Days)," and "Past Customers (Last 180 Days)." These three segments provide a powerful starting point.
3. Craft Your Initial Offers: Develop a specific offer for each audience. For cart abandoners, it might be a 10% discount code. For past customers, it could be an announcement of a new product line.
4. Launch, Monitor, and Optimise: Deploy your campaigns and closely monitor key metrics like Click-Through Rate (CTR), Conversion Rate, and Return On Ad Spend (ROAS). Don't be afraid to pause underperforming ads and reallocate your budget to the winners.

Choosing the right tools and platforms is crucial, but as the examples from agencies like Incisive Edge and Digital Agency Network show, strategy is what truly drives results. Your ultimate success will be determined not by the platform you choose, but by how well you understand and respond to your audience's needs.

Feeling inspired by these remarketing ads examples but unsure where to begin with the technical setup and strategic planning? The team at Click Click Bang Bang specialises in creating and optimising high-performance PPC campaigns that turn visitors into loyal customers. Let us handle the complexities of pixels, audiences, and optimisation so you can focus on running your business.