Top LinkedIn Ads Examples to Boost Your Campaigns in 2025

Unleash the Power of LinkedIn Ads: Real-World Examples

Want to see real results from your LinkedIn Ads in 2025? This listicle showcases eight diverse LinkedIn Ads examples to inspire your campaigns. Discover how to effectively use Single Image Ads, Carousel Ads, Video Ads, Sponsored Content, Message Ads (Sponsored InMail), Lead Generation Forms, Event Promotion Ads, and Dynamic Ads to boost brand awareness, generate leads, and drive website traffic. Learn from these LinkedIn Ads examples and elevate your marketing strategy.

1. Single Image Ads

Single Image Ads are the workhorse of LinkedIn advertising. As the most common and straightforward format, they appear directly in the LinkedIn feed, seamlessly blending with organic content while still carrying a clear 'Promoted' label. This native advertising approach allows your message to reach your target audience without disrupting their browsing experience. They are a powerful tool for a range of marketing objectives, from brand awareness to lead generation, particularly for businesses in Australia looking to connect with professionals.

These ads work by displaying a compelling image alongside a concise headline and descriptive text. Users scrolling through their LinkedIn feed will see these ads interspersed with posts from their connections. A prominent call-to-action button encourages users to click through to your website or landing page, driving traffic and conversions. This simple yet effective format makes Single Image Ads a popular choice for businesses of all sizes.

For example, HubSpot frequently uses Single Image Ads to promote their free tools, showcasing clean, professional imagery that highlights the value proposition. Similarly, Adobe leverages this format to demonstrate software features through screenshot demonstrations, while Salesforce promotes thought leadership content with engaging visuals and concise headlines. These examples demonstrate the versatility of Single Image Ads across different industries and marketing objectives.

Why should you consider Single Image Ads for your LinkedIn marketing strategy? Their simplicity translates to ease of creation and rapid testing. They are also generally cost-effective, fitting comfortably within most budgets. High compatibility across all devices ensures your message reaches your target audience regardless of how they access LinkedIn. Single Image Ads are particularly effective for brand awareness campaigns, driving visibility and recall amongst your desired audience.

However, it’s important to be aware of the limitations. Single Image Ads offer limited visual storytelling capabilities compared to more complex ad formats like video or carousel ads. The high competition for feed placement means your imagery needs to be truly compelling to stand out.

To help you quickly grasp the key specifications for creating effective Single Image Ads, take a look at the following summary:

This infographic summarises three key specifications for LinkedIn Single Image Ads: the recommended aspect ratio, headline character limit, and description character limit. Keeping these specifications in mind will ensure your ads display correctly and effectively communicate your message. Adhering to these guidelines ensures your visuals are optimised for the LinkedIn feed and your messaging is concise and impactful.

Now, let’s dive into some actionable tips for creating high-performing Single Image Ads:

• Use high-contrast, professional images that represent your brand: Your image is the first thing users will see, so it needs to grab attention and accurately reflect your brand identity.
• Include faces when possible to increase engagement: Human faces have a natural draw and can create a more personal connection with your audience.
• A/B test different headlines and descriptions: Experiment with different variations to see what resonates best with your target audience.
• Align image content directly with your landing page: Ensure a consistent experience from ad to landing page to minimise drop-off rates and maximise conversions.

Single Image Ads deserve their place in this list due to their accessibility, affordability, and effectiveness in building brand awareness. While not as visually rich as other formats, their simplicity allows for quick creation, testing, and optimisation, making them a valuable tool for businesses of all sizes, particularly for Australian e-commerce retailers, B2B companies, SMEs, marketing managers, and startups seeking efficient and scalable advertising solutions on LinkedIn. By following the tips outlined above and adhering to the key specifications, you can leverage Single Image Ads to effectively reach your target audience on LinkedIn and achieve your marketing goals.

2. Carousel Ads

Carousel ads are a dynamic and interactive ad format on LinkedIn that allows you to showcase up to 10 swipeable cards within a single ad unit. Each card can feature a unique image, headline, description, and, importantly, its own landing page. This makes carousel ads a powerful tool for showcasing multiple products or services, telling a comprehensive brand story, or highlighting different aspects of your business, all within a single engaging ad experience. They offer a more immersive and informative experience compared to static single-image ads, capturing attention and encouraging users to explore your offerings further. This makes them a valuable addition to any LinkedIn advertising strategy, especially for businesses in Australia seeking to reach a professional audience.

Here's a breakdown of how carousel ads work: A user scrolling through their LinkedIn feed encounters your carousel ad. The initial view displays the first two cards, along with an introductory text that sets the context for the entire carousel. Users can then swipe horizontally to explore the remaining cards, each revealing a new image, headline, and short description. Clicking on any card directs the user to the specific landing page you've designated for that card. This allows for highly targeted calls to action and a seamless user experience.

Carousel ads deserve their place on this list of LinkedIn ad examples due to their versatility and effectiveness. They cater to a variety of marketing objectives, from product promotion and lead generation to brand building and storytelling. Their interactive nature significantly boosts engagement, providing a richer, more memorable experience for potential customers.

Features of LinkedIn Carousel Ads:

• 2-10 cards per carousel: Flexibility to showcase a range of offerings.
• Square aspect ratio (1:1) for images: Ensures visual consistency and optimal display on various devices.
• Individual landing pages for each card: Drives targeted traffic and improves conversion rates.
• Unified introductory text for the entire carousel: Sets the stage and provides context.
• Individual headlines and descriptions per card: Allows for tailored messaging for each offering.

Pros:

• Higher engagement rates than single image ads: The interactive format encourages active participation.
• Ability to showcase multiple offerings simultaneously: Ideal for highlighting a product range or various services.
• Interactive format increases time spent with content: Captures attention and improves brand recall.
• Detailed performance analytics per card: Provides valuable insights into which offerings resonate most with your audience.

Cons:

• More complex to set up and optimise: Requires careful planning and content creation for each card.
• Requires multiple high-quality images: Investing in professional photography or graphic design might be necessary.
• Higher production costs and time investment: Developing compelling content for each card takes more effort than a single-image ad.

Examples of Successful Carousel Ad Implementations:

• Microsoft: Showcasing different applications within the Office 365 suite, each card highlighting a specific app's features and benefits.
• McKinsey & Company: Presenting their diverse consulting services, with each card focusing on a particular industry or area of expertise.
• LinkedIn Learning: Promoting various course categories, allowing users to explore different learning paths based on their interests.

Tips for Creating Effective Carousel Ads:

• Arrange cards strategically: Most users only view the first few cards, so place your most compelling offers upfront.
• Use consistent visual branding across all cards: Maintain a cohesive look and feel to reinforce your brand identity.
• Create a narrative flow: If cards are viewed in sequence, ensure the story makes sense and leads to a clear call to action.
• Include strong calls to action on each card: Guide users towards the desired action, whether it's visiting a product page, downloading a resource, or signing up for a newsletter.

When and Why to Use Carousel Ads:

Carousel ads are particularly effective for:

• E-commerce retailers: Showcasing new arrivals, promoting special offers, or highlighting best-selling products.
• B2B companies: Generating leads by showcasing different service offerings or highlighting case studies.
• Small and medium-sized businesses: Reaching a wider audience with targeted messaging and driving traffic to their website.
• Startups: Building brand awareness and generating early interest in their product or service.

By leveraging the interactive format and targeted capabilities of carousel ads, businesses in Australia can effectively connect with their desired audience on LinkedIn, driving engagement, and achieving their marketing objectives.

3. Video Ads

Video ads on LinkedIn offer a dynamic and engaging way to connect with your target audience. Leveraging the power of sight, sound, and motion, these ads auto-play directly in the LinkedIn feed, capturing attention in a way that static image ads often can't. This makes video a highly effective format for storytelling, product demonstrations, and building brand awareness, securing its place as a top-performing LinkedIn ads example. For Australian businesses looking to elevate their LinkedIn marketing, video ads present a powerful opportunity.

Video ads on LinkedIn work by seamlessly integrating into the user's feed, playing automatically as they scroll. While the audio is initially muted, users can choose to unmute with a click. This auto-play functionality ensures maximum visibility, even for those who might not actively click on a static ad. Furthermore, LinkedIn provides robust analytics to track key metrics such as view completion rates, allowing you to measure the effectiveness of your campaigns and optimise for better performance.

Here’s how video ads work on LinkedIn:

• Auto-play: Videos start playing automatically (muted) as users scroll through their feed.
• Sound Optional: Users can unmute the video with a click.
• Various Lengths: Videos can range from a short 3 seconds to a maximum of 30 minutes, though 15-30 second clips typically perform best.
• Format Support: LinkedIn supports MP4 and MOV file formats with a maximum file size of 200MB.
• Aspect Ratios: Recommended aspect ratios are 16:9 (widescreen), 1:1 (square), or 9:16 (vertical).
• Performance Tracking: LinkedIn offers built-in metrics, including view completion rates, to monitor campaign success.

Several well-known companies have successfully used video ads on LinkedIn:

• Slack: Showcased workplace collaboration tools through dynamic demonstrations.
• IBM: Explained complex AI technology concepts with engaging explainer videos.
• Zoom: Presented remote work solutions during the pandemic, capitalising on the shift to online work.
• Deloitte: Positioned themselves as thought leaders through insightful interviews with executives.

These LinkedIn ads examples illustrate the versatility of video for various marketing objectives, from product promotion to brand building.

Pros of using Video Ads:

• High Engagement: Video boasts the highest engagement rates of all LinkedIn ad formats.
• Product/Service Demonstration: Ideal for showcasing the functionality and benefits of your offerings.
• Emotional Connection: Video allows for a deeper emotional connection with your audience.
• Thought Leadership: Effectively positions your brand as an industry expert.

Cons of using Video Ads:

• Production Costs: Creating high-quality videos can be more expensive than static images.
• Technical Skills: Requires video editing skills or the need to outsource to professionals.
• Mobile Optimisation: Certain aspect ratios can present challenges for optimal viewing on mobile devices.

Tips for creating effective LinkedIn Video Ads:

• The 3-Second Hook: Capture attention in the first 3 seconds to prevent users from scrolling past.
• Include Captions: Essential as videos auto-play without sound initially.
• Optimal Length: Aim for videos under 30 seconds for higher completion rates.
• Square Format: The 1:1 (square) aspect ratio offers better performance and visibility on mobile, which is crucial considering the high percentage of LinkedIn users accessing the platform via mobile devices. This ensures your video ads look great on any screen.

When and why to use Video Ads:

Video ads are particularly effective when you want to:

• Boost brand awareness: Introduce your brand to a new audience or reinforce brand identity.
• Demonstrate products/services: Show how your offerings work and highlight their benefits.
• Share customer testimonials: Build trust and credibility by showcasing satisfied customers.
• Drive traffic to your website: Include a clear call to action to encourage clicks.
• Generate leads: Offer valuable content in exchange for contact information.

For Australian e-commerce retailers, B2B companies, SMEs, marketing managers and startups, LinkedIn video ads offer a powerful way to achieve marketing objectives. By carefully considering your target audience, crafting compelling video content, and adhering to best practices, you can leverage this dynamic ad format to drive results on LinkedIn.

4. Sponsored Content

Sponsored Content on LinkedIn is a powerful tool in your arsenal for reaching a highly targeted professional audience. This native advertising format seamlessly integrates into users' LinkedIn feeds, appearing alongside organic posts. While clearly marked as "Promoted", Sponsored Content is designed to blend in with the organic flow, offering a less intrusive advertising experience. This native approach fosters higher trust and engagement compared to more disruptive ad formats, making it a prime choice for B2B marketing and lead generation. This makes it one of the best LinkedIn ads examples for businesses looking to connect with professionals.

So, how does it work? Essentially, you're leveraging LinkedIn's extensive professional database and sophisticated targeting capabilities to put your content directly in front of the right people. Whether you're aiming for C-suite executives, marketing managers, or specific industry specialists, LinkedIn's granular targeting options allow you to define your audience based on job titles, companies, industries, skills, and more. Learn more about Sponsored Content to understand the nuances of targeting and campaign setup.

Sponsored Content offers flexibility in format, allowing you to showcase your message effectively. Choose from single image ads, carousels showcasing multiple products or services, or engaging video content. This versatility allows you to tailor your approach to different campaign objectives, whether it’s brand awareness, lead generation, or driving website traffic.

One of the most compelling features of Sponsored Content is its ability to integrate with lead generation forms directly within LinkedIn. This streamlines the lead capture process, making it incredibly easy for interested prospects to provide their information without leaving the platform. For B2B companies, especially in the AU region, this feature is invaluable for building qualified leads. Imagine a scenario where you're targeting marketing managers in Sydney with a Sponsored Content post showcasing a new marketing automation tool. By including a lead generation form, interested managers can instantly request a demo or download a whitepaper with minimal effort, significantly increasing your lead capture rate.

Several big players have demonstrated the effectiveness of Sponsored Content. General Electric, for example, uses it to share compelling stories about industrial innovation, positioning themselves as thought leaders in their sector. Oracle leverages Sponsored Content to promote database management case studies, showcasing the value and ROI of their solutions. Similarly, PWC uses the format to distribute industry insight reports and whitepapers, establishing their expertise and attracting potential clients. Even e-commerce platforms like Shopify find value in Sponsored Content, sharing e-commerce success stories and inspiring entrepreneurs. These LinkedIn ads examples illustrate the versatility and effectiveness of this format across diverse industries.

While Sponsored Content offers numerous advantages, it's important to be aware of the potential drawbacks. The cost per click on LinkedIn is generally higher compared to other platforms like Facebook or Google Ads. This is due to the platform's highly targeted nature and the premium placed on reaching a professional audience. Furthermore, success with Sponsored Content relies heavily on the quality of your content. Consistent content creation is crucial for maintaining engagement and achieving your desired results. A poorly conceived or executed campaign can quickly become a costly exercise.

To maximise your return on investment with Sponsored Content, consider these actionable tips:

• Promote your best-performing organic content: If a piece of content resonated well organically, it's likely to perform well as Sponsored Content. This allows you to amplify your reach and get more mileage from your existing content efforts.
• Use industry-specific language and terminology: Speaking the language of your target audience builds credibility and demonstrates your expertise.
• Include clear value propositions in your headlines: Capture attention and immediately communicate the benefit of engaging with your content.
• Test different audience segments with the same content: A/B testing helps you identify which audience segments respond most favourably to your messaging, allowing you to optimise your targeting and budget allocation.

When considering whether Sponsored Content is the right approach for your business, ask yourself: Are you targeting a professional audience? Are you looking to build brand awareness, generate leads, or drive website traffic? Do you have high-quality content that resonates with your target audience? If you answered yes to these questions, then Sponsored Content deserves a place in your LinkedIn advertising strategy. It's an effective way to connect with decision-makers, position your brand as a leader, and achieve your marketing goals in the competitive Australian business landscape.

5. Message Ads (Sponsored InMail)

Message Ads, also known as Sponsored InMail, represent a powerful tool in the LinkedIn advertising arsenal, offering a unique way to connect with your target audience on a personal level. Unlike other LinkedIn ad formats that appear in the newsfeed, Message Ads are delivered directly to users' LinkedIn messaging inboxes, providing a more intimate and less cluttered communication channel. This direct approach makes Message Ads a highly effective strategy for B2B lead generation, e-commerce promotions, and targeted recruitment, especially valuable for businesses in the AU region looking to cut through the noise of traditional advertising. These messages are strategically delivered only when users are active on LinkedIn, optimising for higher open and engagement rates compared to standard email marketing. This focused delivery ensures your message reaches your audience when they are most receptive, increasing the likelihood of interaction and conversion. This approach deserves a spot on this list due to its unique capacity for personalised communication at scale.

So, how does it work? LinkedIn's algorithm uses your targeting criteria (job title, industry, seniority, etc.) to identify the right prospects. Your crafted message is then delivered directly to their inbox, appearing as a sponsored message. LinkedIn's delivery optimisation system ensures messages are only delivered when the recipient is active on the platform, maximising the chances of your message being seen and read. The key is to leverage LinkedIn's robust targeting capabilities to ensure your message reaches the right people at the right time. This precision targeting helps minimise wasted ad spend and maximises the return on investment.

Features that set Message Ads apart:

• Direct inbox delivery: Cut through the clutter of the newsfeed and land directly in your prospect's inbox.
• Personalisation tokens: Use data like names, companies, and job titles to create highly personalised messages that resonate with recipients. Addressing your audience by name and referencing their specific roles demonstrates a genuine interest and helps foster connection.
• Custom call-to-action buttons: Guide recipients towards your desired action, whether it's downloading a resource, visiting your website, or registering for a webinar. This clear direction makes it easy for prospects to take the next step, streamlining the conversion process.
• Rich media support: Enhance your message with images and documents to capture attention and provide more context. Visual elements can significantly improve engagement and help convey complex information effectively.
• Automatic follow-up message capabilities: Nurture leads with automated follow-up messages, ensuring continued engagement and increasing the chances of conversion. This automated follow-up system helps maintain momentum and ensures prospects don't fall through the cracks.

Pros:

• Exceptionally high open rates (typically 50-60%): Significantly higher than traditional email marketing, providing greater visibility for your message.
• Highly personalised communication at scale: Tailor messages to individual recipients, fostering stronger connections and boosting engagement.
• Direct conversation initiation opportunities: Open a direct line of communication with potential customers and build relationships.
• Excellent for high-value B2B lead generation: Reach decision-makers and key stakeholders directly with personalised offers and valuable content.

Cons:

• Higher cost per message: Compared to other LinkedIn ad formats, Message Ads typically come with a higher cost.
• Limited daily sending volume: LinkedIn restricts the number of messages you can send per day to prevent spam.
• Risk of appearing too sales-focused: Overly promotional messages can be off-putting and damage your brand reputation.
• Requires careful message crafting to avoid spam perception: Messages need to be well-written, relevant, and personalised to avoid being flagged as spam.

Real-world examples of successful Message Ad campaigns in AU and beyond:

• AWS: Offering personalised cloud migration consultations to IT managers.
• LinkedIn Learning: Recommending relevant courses based on users' profile data.
• Salesforce: Sending CRM demo invitations to sales professionals.
• Adobe: Promoting Creative Cloud trials to designers and marketers.

Tips for crafting effective Message Ads:

• Keep messages concise (under 200 words): Respect your audience's time and get straight to the point.
• Personalise beyond just first names: Incorporate company, job title, or industry-specific information.
• Include a clear, single call-to-action: Make it easy for recipients to understand what you want them to do.
• A/B test subject lines extensively: Optimise your subject lines for maximum open rates.

Message Ads offer a compelling avenue for businesses, particularly those operating in the AU market, seeking to engage with their target audience directly and personally. While the cost per message might be higher than other LinkedIn ad formats, the potential for high open rates, personalised communication, and direct conversation initiation makes Message Ads a valuable tool for generating high-quality leads and driving conversions. By adhering to best practices and carefully crafting your message, you can leverage the power of Sponsored InMail to achieve significant results for your business.

6. Lead Generation Forms

Lead generation forms are a powerful tool within LinkedIn Ads, designed to streamline the process of capturing valuable leads directly within the platform. They offer a seamless experience for potential customers by pre-filling form fields with information from their LinkedIn profiles. This removes the friction of manually entering data, significantly boosting conversion rates and making it easier for businesses to connect with their target audience. This feature makes lead generation forms a valuable asset for any business seeking to expand its reach and acquire high-quality leads, especially in the competitive Australian market.

Here's how they work: when a user clicks on your LinkedIn ad featuring a lead generation form, a pre-filled form pops up, populated with information pulled directly from their LinkedIn profile. This information can include details like their name, email address, job title, company, and location. Users can then quickly review and submit the form with minimal effort, instantly becoming a lead. This streamlined process makes it considerably easier for businesses to gather crucial lead information. Lead generation forms truly deserve a spot on this list of top LinkedIn ads examples because of their effectiveness in capturing high-quality leads with minimal user effort. They offer a significant advantage over traditional landing pages, particularly when targeting busy professionals who value a quick and easy experience.

Successful implementations of lead generation forms are widespread across diverse industries. HubSpot, for example, uses them to promote demos of their marketing automation platform, allowing potential clients to easily sign up for a closer look. Similarly, Zoom utilises lead generation forms for webinar registrations targeting business solutions, while Microsoft leverages them for Azure cloud service consultations. Even Hootsuite, a prominent social media management platform, finds success with lead generation forms for driving trials of their software. These examples highlight the versatility of lead generation forms and their applicability across various B2B marketing objectives.

Several key features make LinkedIn lead generation forms a particularly compelling option. Auto-population with LinkedIn profile information is the standout feature, significantly reducing friction in the conversion process. Customisable form fields and questions allow for targeted data collection, while privacy-compliant data collection ensures adherence to regulations. The real-time lead notification system enables quick follow-up, and CRM integration capabilities streamline lead management processes. While you can learn more about Lead Generation Forms and other strategies to optimise your campaigns, remember that this approach offers a highly efficient way to connect with potential clients on LinkedIn.

While the benefits are substantial, it's crucial to understand the potential drawbacks. Limited customisation options compared to building dedicated landing pages might restrict branding and specific design elements. The higher cost per lead compared to other LinkedIn ad formats should also be factored into budget considerations. Furthermore, the ease of submission might attract less committed leads, requiring robust nurturing systems for qualification. Finally, while lead generation forms streamline the initial capture, integration with additional systems is often necessary for effective lead management.

For Australian businesses seeking to maximise their LinkedIn Ads performance, here are some practical tips for utilising lead generation forms effectively: limit form fields to only essential information to reduce drop-off rates; offer valuable content or trials as lead magnets to incentivise submissions; set up immediate follow-up email sequences to engage leads promptly; and incorporate qualifying questions to filter lead quality and ensure you're focusing on the most promising prospects. These strategies will help you optimise your lead generation efforts and drive stronger results.

Lead generation forms are a powerful tool for any Australian business looking to generate high-quality leads on LinkedIn, regardless of whether you're an e-commerce retailer, a B2B company, a small business, a marketing manager, or a startup. By understanding the nuances of this ad format and implementing the tips provided, you can leverage LinkedIn's extensive professional network to achieve your marketing goals and boost your bottom line.

7. Event Promotion Ads

Event Promotion Ads on LinkedIn offer a powerful way to connect with a professional audience and drive engagement for your events. These specialised ads are specifically designed to promote webinars, conferences, workshops, product launches, networking events, and other professional gatherings held online or in person. They seamlessly integrate with LinkedIn's event management system, making it easier than ever to manage registrations, track attendance, and follow up with attendees. This makes them a valuable tool in any marketer's arsenal, especially for those targeting the professional demographic prevalent on LinkedIn. Among various LinkedIn ads examples, Event Promotion Ads stand out for their focused approach towards event marketing and their ability to reach a highly engaged audience.

How Event Promotion Ads Work:

Event Promotion Ads function by directly linking to your LinkedIn Event page. When users click on the ad, they're taken to a dedicated page where they can learn more about the event, view the agenda, see who's attending, and most importantly, register their interest or RSVP. The ads themselves can appear in various formats within the LinkedIn feed, including single image ads, carousel ads, and even video ads, allowing for diverse and engaging content.

Features and Benefits:

The power of Event Promotion Ads lies in their direct integration with LinkedIn Events. This integration unlocks a suite of features designed to streamline the entire event management process, from promotion to post-event follow-up. Key features include:

• Direct integration with LinkedIn Events: Seamlessly manage registrations and track RSVPs directly within the LinkedIn platform.
• RSVP tracking and management: Easily monitor attendee numbers and gather valuable data about your audience.
• Automated reminder systems: Reduce no-shows by automatically sending reminders to registered attendees.
• Event page optimisation tools: Craft compelling event descriptions and highlight key details to attract potential attendees.
• Post-event follow-up capabilities: Maintain engagement with attendees after the event through targeted follow-up communications.

Pros:

• Streamlined event registration process: Makes it easy for potential attendees to register and simplifies the management process for organisers.
• Built-in attendee management system: Provides a centralised platform for tracking RSVPs and managing attendee communications.
• High-quality professional audience targeting: Leverage LinkedIn's robust targeting options to reach the right professionals based on industry, job function, seniority, and more.
• Integrated calendar invitations: Attendees can easily add the event to their calendars, reducing the likelihood of them forgetting.

Cons:

• Limited to LinkedIn's event ecosystem: Requires creating and managing events within LinkedIn's platform.
• Higher costs for event-specific targeting: Targeting specific demographics or professional groups can increase advertising costs.
• Dependency on LinkedIn's event functionality: Any changes or limitations within LinkedIn's event platform can impact the effectiveness of the ads.

Examples of Successful Implementation:

Several prominent companies have successfully leveraged Event Promotion Ads to drive attendance for their events. These LinkedIn ads examples demonstrate the versatility and effectiveness of this ad format:

• Salesforce's Dreamforce conference promotion: Salesforce utilises Event Promotion Ads to generate buzz and drive registrations for their annual Dreamforce conference.
• Adobe's Creative Cloud webinar series: Adobe promotes their Creative Cloud webinar series through targeted ads, reaching creative professionals interested in learning new skills.
• Microsoft's Azure technical training sessions: Microsoft uses Event Promotion Ads to connect with technical professionals and promote their Azure training sessions.
• LinkedIn's own professional development workshops: LinkedIn utilises its own platform to promote their professional development workshops, demonstrating the effectiveness of the ad format.

Tips for Success with Event Promotion Ads:

• Start promoting events 3-4 weeks in advance: Give potential attendees ample time to register and plan their attendance.
• Use video content to showcase previous event highlights: Engage potential attendees with compelling visuals and testimonials from past events.
• Target based on job functions relevant to event content: Ensure your ads reach the right professionals by targeting specific job functions and industries.
• Include speaker credentials and agenda highlights: Showcase the value of your event by highlighting speaker expertise and key agenda items.

Why Event Promotion Ads Deserve a Place in Your LinkedIn Strategy:

In the competitive landscape of online marketing, reaching the right audience with the right message at the right time is crucial. Event Promotion Ads on LinkedIn offer a unique opportunity to connect with a highly engaged professional audience and drive meaningful engagement for your events. By leveraging the platform's powerful targeting capabilities and integrated event management tools, you can streamline your event promotion efforts and achieve your marketing objectives. For Australian businesses looking to connect with professionals, Event Promotion Ads are a valuable addition to any LinkedIn marketing strategy and serve as a prime example of how LinkedIn ads can be effectively used.

8. Dynamic Ads

Dynamic Ads on LinkedIn offer a powerful way to create highly personalised LinkedIn ads examples that resonate with individual users. Unlike static ads, which display the same creative to everyone, Dynamic Ads leverage LinkedIn profile data to tailor the ad experience in real-time. This makes them an exceptionally effective tool for grabbing attention and driving conversions, particularly for B2B companies, e-commerce retailers, and startups looking for scalable, targeted advertising solutions. These ads appear within the right-hand rail of LinkedIn's desktop interface, positioning your message prominently alongside the user's feed.

Dynamic Ads work by pulling information directly from a user's LinkedIn profile, such as their profile picture, job title, company, and skills. This information is then dynamically inserted into pre-designed templates, creating a uniquely personalised ad for each viewer. Imagine an ad for a marketing conference that addresses the viewer by name and mentions their specific job title – it's far more likely to grab their attention than a generic advertisement. This personalisation contributes to a stronger connection with the audience, fostering greater engagement and click-through rates.

LinkedIn provides several Dynamic Ad templates to cater to different marketing objectives:

• Follower Ads: Encourage users to follow your company page to stay updated on your latest news, content, and job openings. This is particularly beneficial for building brand awareness and growing your organic reach on the platform.
• Spotlight Ads: Drive traffic to specific web pages, such as product pages, landing pages, or event registrations. These ads can feature personalised calls-to-action and dynamic content based on user profiles.
• Job Ads: Promote open positions directly to targeted candidates based on their skills, experience, and industry. This hyper-targeting is particularly effective for recruiting top talent and reducing recruitment costs.

Several successful examples demonstrate the effectiveness of Dynamic Ads:

• Netflix: Their job recruitment campaigns have successfully used Dynamic Ads featuring user photos and tailored messaging based on their skill set, resulting in increased applicant quality.
• Uber: Leveraging location-based personalisation, Uber has implemented Dynamic Ads for driver recruitment, targeting potential drivers in specific areas with relevant incentives.
• LinkedIn Premium: LinkedIn itself uses Dynamic Ads to promote its Premium subscription service, personalising ads with user names and highlighting specific benefits relevant to their profession.
• Adobe: To expand their reach and engagement, Adobe uses Dynamic Ads to encourage follower acquisition for their company page, tailoring the message to resonate with different creative professionals.

To maximise the effectiveness of your Dynamic Ads campaigns, consider the following tips:

• Optimise your Company Page: Ensure your company page is complete, up-to-date, and visually appealing. A strong company page reinforces your brand image and encourages users to engage further.
• High-Quality Imagery: Use professional, high-resolution images in your ad templates. Remember, profile pictures are often incorporated into Dynamic Ads, so a polished company logo and other imagery is essential.
• Test Different Calls-to-Action: Experiment with various call-to-action phrases to identify what resonates best with your target audience. A clear and compelling call-to-action is crucial for driving conversions.
• Segment and Monitor: Analyse performance across different job function segments and refine your targeting accordingly. This data-driven approach ensures you are reaching the most relevant audience with the right message.

While Dynamic Ads offer significant advantages, there are a few limitations to be aware of:

• Desktop Only: Dynamic Ads are currently limited to desktop users, excluding a significant portion of the mobile audience on LinkedIn.
• Limited Creative Control: The pre-designed templates offer limited flexibility in terms of visual customisation compared to other ad formats.
• Profile Photo Reliance: The effectiveness of certain Dynamic Ad formats relies on the quality of user profile photos, which can sometimes be unprofessional or absent.

Despite these limitations, the highly personalised nature of Dynamic Ads makes them a valuable tool for marketers. Their ability to automatically scale across audience segments, combined with strong performance for brand awareness and recruitment, makes them well worth considering for your LinkedIn advertising strategy. For businesses in Australia and around the world, Dynamic Ads offer a compelling opportunity to connect with their target audience on a personal level and achieve their marketing objectives. Learn more about Dynamic Ads. This approach deserves its place in the list of effective LinkedIn ads examples because of its unique ability to tailor messages to individual users, resulting in higher engagement and better returns on your advertising spend. For e-commerce retailers, B2B companies, and startups seeking targeted and scalable advertising solutions, Dynamic Ads offer a powerful way to cut through the noise and connect with potential customers and qualified leads. Remember to tailor your approach to your specific target audience, utilising the data and insights provided by LinkedIn to refine your targeting and maximise your campaign effectiveness.

LinkedIn Ads Format Comparison

Ready to Elevate Your LinkedIn Ads Game?

This article has explored eight powerful LinkedIn Ads examples, showcasing the diverse ways you can connect with your target audience on this platform. From single image ads and engaging video ads to dynamic ads and sponsored InMail, LinkedIn offers a format to suit every marketing objective. We've seen how carousel ads can tell compelling stories, how lead generation forms streamline lead capture, and how event promotion ads can boost attendance. By understanding the nuances of each format – like sponsored content for organic reach or the direct engagement of message ads – and applying data-driven optimisation, you can unlock significant value for your business, whether you're an e-commerce retailer driving sales, a B2B company seeking leads, or a startup exploring scalable marketing solutions. Mastering these LinkedIn Ads examples is key to achieving transparent, data-driven results and maximising your return on investment.

Ready to transform your LinkedIn Ads strategy from good to great? Click Click Bang Bang specialises in crafting high-performing LinkedIn Ads campaigns tailored to your specific business needs, drawing inspiration from best-practice LinkedIn Ads examples and optimising for maximum ROI. Visit Click Click Bang Bang today for a free consultation and discover how they can help you achieve your marketing goals.